Emotional Marketing Online

Everything you do online can incorporate emotional marketing techniques. It doesn’t matter if it’s text, images, audio or visual in the form of video. First, let’s talk a bit about the various types of emotions that you can elicit with your content. Types of Emotion * Visceral – When something impacts an audience member at … Continue reading “Emotional Marketing Online”

Everything you do online can incorporate emotional marketing techniques. It doesn’t matter if it’s text, images, audio or visual in the form of video. First, let’s talk a bit about the various types of emotions that you can elicit with your content.

Types of Emotion

* Visceral – When something impacts an audience member at the subconscious level, we say that the reaction is visceral. Your content, website design and so forth should evoke the feelings you want the visitor to feel without even thinking about it.

* Behavioral – Emotions and behavior go together hand in hand. When your audience member reads your content, listens to a video, or visits your website, the feelings they have should also elicit a behavioral response. For example, if a visitor comes to your website and feels frustrated with the navigation, their emotional feelings of frustration will elicit the response of leaving your website.

* Reflective – Once your audience member leaves your website, stops reading your eBook, or moves on past your content, it should stick with them enough to cause a response of some sort based on their feelings. They might answer the CTA, or share your information with others, or think about it for a while, but they won’t forget.

Aspects to Consider

Emotional marketing is a powerful tool that you can use in all your marketing efforts. It doesn’t matter if it’s a website, a sales page, a video or something else entirely – all aspects of it should be considered, such as:
* The Words – Know what words trigger emotion and action in your audience. Use words to focus on the benefits your product or service offers your audience. Remember that they want to know what’s in it for them, not what’s in it for you.

For example: Use trigger words like “Limited time offer… ” or “Act now to completely change your life in the next 10 minutes… ” You don’t want to lie, but you do want to give it to them straight and tell them exactly what their benefits are for acting now.

* The Images – Images of people tend to bring forth more emotion for people. Let the face of the person demonstrate the emotion that you want the audience to feel as they look at your website, watch the video or consume other content that you offer.

For example: If you’re writing about freedom and how your audience can experience freedom, try using a picture of something that demonstrates freedom to your audience. Use also a typical person that could be part of your audience, showing the emotional release they feel as they realize they have true freedom.

* The Colors – Some colors evoke different emotions based on culture, sex, and many other factors, so it’s extra important to understand exactly who your audience is. You want the colors you choose to elicit the right emotions in your audience.

For example: If you want your audience to feel as if they should be excited and passionate about something, choose known passion colors like red and orange. If you want them to feel happy and free, choose a color like yellow to emulate the color of sunshine which makes people joyful. Do check to ensure that the culture you’re marketing to does not have a different idea.

In order to accomplish that, you need to understand your audience completely so that you realize what their emotional needs are, plus what emotions trigger action for them. You can learn this by surveying your audience, getting to know them more, and asking for a lot of feedback as you create new products and services for them.

The Most Common Online Marketing Mistakes Made By Business Owners

Going online is a must these days since it provides numerous benefits. For one, business owners can communicate with clients easily. Next, business owners can promote their products or services. And, business owners can make deals online. But, to make online marketing more efficient, it is imperative to know some of the mistakes you may encounter. To help you, below are some of the mistakes business owners make about their online marketing.

Not targeting the right audience

One of the main mistakes done by owners on their online marketing campaign is targeting the wrong audience. Surely, even if you have an appealing marketing strategy for your business, you will never achieve your goals if you targeted the wrong audience. So, before starting your campaign make sure that you know the audience you want to target to help you get better and faster results.

Neglecting the power of mobile marketing

The next mistake that owners make with regard to online marketing strategy is neglecting the power of mobile marketing. As of now, more and more individuals are making use of the internet using their mobile phones. Sadly, some owners do not consider this factor which can affect their marketing campaign online.

Forgetting the importance of content

Another mistake usually made by owners on their marketing campaign online is forgetting the importance of content. Of course, the main reason of marketing online is to improve profits. However, it is also important to make use of content. By using content, you can properly present your services to viewers. Other than that, content also allows owners to educate viewers how their services can benefit them. As a result, you have better chances in enticing new clients.

Buying social media followers

It is also important for owners not to buy social media followers. Social media sites have become powerful these days in targeting audience. That is why most business owners create their brand on these platforms. Unfortunately, buying followers can negatively affect your reputation since social media users can now determine if followers are purchased or not.